Bliss Bus
To provide a smooth corporate commute to people with regular and special needs (such as a pregnant woman) to ease the transit.
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Primary Research assessed through PIvot table
Qualitative Research Methodology
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AMLF Logistics
Identifying and solving the challenges of an actual business, for that I chose a liquid logistics company called AMLF Logistics,
based in Navi Mumbai
An infographic which translates the material safety data sheet - a technical document which provides detailed and comprehensive information on a controlled chemical​ into an easy-to-understand document for the drivers.
Identity Cards for AMLF Drivers with a QR Code, that when scanned, will display their licenses and essential information such as Blood Group, Emergency Contact, etc.
Mentorship Program - A training plan where an experienced driver mentors a new hire and gets reimbursed for it.
HR Plan for drivers - A step-to-step guide which details out the job description of a hypothetical HR that is solely appointed to hire drivers.
Digital Marketing
Reverse Engineering a Brand's Content Strategy and Creating a Comprehensive Social Media Calendar on Instagram
Piraction
Piraction is a card game set up in a deserted-island, done for the Managing Creative Teams course. It forces players to collaborate in teams in order to survive, thereby resolving any conflicts that can arise when people work in a team-based environment.
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NetMeds
A brand-audit for the brand "NetMeds" which includes marketing strategies with few prototypes of making the brand better
Process
1
Selecting an underperforming brand
After selecting Reliance as the parent brand, we were required to list down every brand in the company with its financial share within the company and within its respective industry.
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We chose NetMeds as it was underperforming when compared to its competitors like Pharmeasy.
2
Researching and coming up with ideas to help the brand grow
The next step was to conduct primary and secondary research, for which telephonic and in-person interviews were taken and then to come up with 30-40 ideas that will contribute in growing the brand further. The research methods used were Brainstorming and Round-Robin and Marketing Models were Ansoff's Matrix and SWOT Analysis
3
Final Prototyping
The three ideas selected after filtering were Custom and Informative Packaging, NetPresent - a crowdfunding portal and neTracker - an everyday log of all your medicines as per the schedule.
I - NetPresent
A crowd-funding portal on the app which can help the
needy and give back to society.
II- Custom and Informative Packaging
Packaging that educates the user about the contents and the related side-effects of the particular medicine they are consuming
III- neTracker
A portal on the app that sends you hourly reminder of your medicines and tracks your health progress.
Illustrated Artworks
